After the computer, the mobile phone is one gadget that has captured the interest and imagination of manufacturers and consumers alike. Advances in the telecom industry aided by helpful policy initiatives by governments in different countries has led to the telecom industry booming and the mobile phone making its way into the hands of more and more consumers. What used to be considered as a product for the elite in certain countries has turned into a product of necessity and in countries like India, Pakistan, China, the penetration of mobile phones among the masses is on a continuous rise.
Manufacturers have been quick to spot this opportunity and have been rolling out handset models of different types regularly and all of them have met with huge success. They have been able to manufacture handset models to cater to all segments of the market. Consumers who do not wish to spend much money on the handset can choose the cheapest one and still enjoy the mobile phone service. On the other hand, those who are gadget freaks have a plethora of options to choose from and can splurge on the costliest handset that works almost like a mini computer, given its range of features and functions.
Consumers are lapping up all these models with alacrity as they realize the benefits of being able to keep in touch with their near and dear ones. The latest trend amongst mobile service providers is to offer mobile phone deals by having a tie-up with the handset manufacturers. This allows them to offer bundled plans which include the cost of the handset along with a competitive price per call built into the plan. In addition to call charges, the various value added services in the form of ringtones, short messaging services and other customer friendly options are also being offered as packages from which the consumer can choose one most suitable to him or her.
The distribution network and the point of sale outlets have also been increased to enable consumers to recharge their prepaid account conveniently. The prepaid billing option has been preferred by many consumers over the post paid or where you get a monthly bill sent to you, due to its competitive pricing and the fact that they can control the costs of usage to some extent. Normally, consumers sign up a contract with their retailer for the period they want and depending upon the package they find most suitable to their usage pattern. You can choose SIM only package deals as well.
The mobile phone deals offered by companies are sweetened further by the useful and attractive gifts that they offer. These include digital cameras, gaming consoles, laptops and many such electronic utility items. So you have the double benefit of getting your mobile phone and an item that you would have otherwise had to purchase being offered to you at a much discounted price and if you are lucky, even get them free.
Long distance calling and charges have also been made very competitive due to these mobile phone deals and going by the innovative offers that are being continuously offered in the market, it seems that this industry will continue to thrive.